Inside Simone Pérèle’s exclusive new pop-up in Harrods lingerie department.
Luxury department store Harrods invited Simone Pérèle to open a pop-up space earlier this year. The invitation comes after being named the Designer of the Year 2017 by Salon International de la Lingerie.
The 70m² space features dedicated Simone Pérèle corsetieres to provide fitting expertise.
The pop-up stocks the entire SS17 range, as well as a wide range of shape-wear silk nightwear silk.
Simone Pérèle UK managing director Anna Mock said: “Simone Pérèle is thrilled to have a new pop up space in Harrods. Our aim is to give the customer that “je ne sais quoi” feeling of a French boutique right in the middle of stunning Harrods.”
The announcement comes two months after Lingerie Insight reported that Simone Pérèle plans to expand its retail presence. The UK tipped to be a key target market.
The pop-up boutique is located on the first floor of the department store.